7 Ways to Optimize Ad Viewability

Viewable ads are key to maximizing stable site revenue. Advertisers want viewable inventory, and in recent weeks we’ve talked about how //Signal can help you take advantage of that inventory to boost your revenue by up to 26%. This week, we’ll discuss how you can optimize ad viewability, and give yourself the best chance at […]

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How //Signal makes the internet better

Advertising dollars don’t accurately reflect the value of engaging content. If you produce good content and a good user experience, you attract loyal, interested users. Loyal, interested users encourage the production of more great content. That’s the feedback loop that drives the exchange of information on the internet. The problem is that publishers only see […]

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3 Reasons Why Viewability and User Engagement are the Perfect Love Story

Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up revenue, and ensures that your demand partners want to spend money on your inventory. Demand partners are no longer paying for non-viewable ads. If your ads aren’t viewable, you won’t gain revenue from them. Viewability […]

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Introducing Sovrn //Signal and Sovrn //Connect

Sovrn //Signal //Connect Viewability Products

New names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture and hold on to people’s attention, to get them to engage. That’s why we build products that reward you for the work you’ve done in building your dedicated audience, and make it easier for you […]

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