Ancient History Encyclopedia Grows Revenue by 26% with //Signal

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Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the most complete, freely accessible and reliable history resource in the world. In November 2016, Jan Van Der Crabben, CEO of Ancient History Encyclopedia partnered with Sovrn and their //Signal product. While he was using a […]

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Watchers on the Wall Doubles Revenue with Sovrn

Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with Sovrn. “Depending on the month, we earn anywhere between 70 and 100% more than we did with AdSense alone,” says Oz, co-founder of WatchersontheWall.com. Oz and a group of fellow writers founded Watchers on the […]

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The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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How to Create and Install Ad Tags in Meridian

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Here’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign into your Meridian account   2. Navigate to Tools From your Meridian dashboard, navigate to Tools. 3. Create ad tag Once in your Tools dashboard, click on the yellow button at the top-right: Create Ad […]

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Graphiq Increases Revenue by More than 40% with Header Bidding

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As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]

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5 Key Benefits of Display Advertising for Bloggers

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising as their top tactic for blog monetization. Why? Let’s find out. Here are the five key benefits of display advertising as a source of income for bloggers and publishers. 1. A source of passive revenue “Passive revenue” […]

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7 Lucky Mobile Advertising Trends

We’ve heard it over and over that mobile is exploding, mobile is booming, mobile is the next big thing. Well, it’s true, and it’s here. In the world of internet advertising, mobile has found its way to the top of the conversation. They say 7 is a lucky number, so this post will outline 7 […]

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The #1 Google AdSense Mistake

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Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with display advertising. Adsense offers a user-friendly interface that makes online advertising accessible to everyone. But with millions of bloggers using Google Adsense, there is one mistake I see bloggers making time and time again when […]

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What's the Difference Between Asynchronous and Synchronous Ad Tags?

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If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely come across the terms “asynchronous” and “synchronous” ad tags in reference to display, mobile and video advertising. Understanding how webpages load To explain the difference between asynchronous vs synchronous ad tags, let me first talk […]

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How to Install Sovrn Ad Tags on a WordPress Site

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Follow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code is not installed correctly, the ads will not appear. Let’s get started! 1. Navigate to Widget Locate the Widgets tab in your dashboard on the left. 2. Locate the Text widget After locating the Text […]

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