How to Insert Ads into Specific WordPress Posts

How to Add Specific Ad Tags in WordPress sovrn.com

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. Good news – it’s easy to do that! There are two ways to insert ads into specific WordPress posts – you can either use a plugin or hard-code the ads manually. How to insert ads into […]

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Just Say No to Pop-Under Redirects

pop-under-redirects sovrn.com

We’ve all experienced them… you are scrolling through the home feed of a website when you find a post that interests you, so you click on the link to read more. Immediately another tab opens in your browser and you’ve been unwillingly directed to another site – one you never intended to visit. These troublesome […]

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#asksovrn Episode 1: What's the optimal number of ad zones?

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

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Google's Quality Update: What You Need to Know

google quality update 2015 sovrn.com

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

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Guest Post: TapInfluence on the Power of Influencer Marketing

tap influence sovrn.com

Many long-time influencers share a similar story when asked how they started blogging. It was a way to connect with family and friends in a very real way. Through photos, videos, social updates and blog posts, they were able to stay in touch with their community, virtually and over the years, they realized that their […]

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4 Blogging Best Practices Vital to Growth

Blogging Best Practices sovrn.com

Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience analytics, programmatic advertising solutions, and a robust publisher-facing reporting platform. You might think the sheer volume of publishers we work with might make us jaded to the quality of the content we help monetize. On […]

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