Watchers on the Wall Doubles Revenue with Sovrn

Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with Sovrn. “Depending on the month, we earn anywhere between 70 and 100% more than we did with AdSense alone,” says Oz, co-founder of WatchersontheWall.com. Oz and a group of fellow writers founded Watchers on the […]

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How Our Publishers Are Using Sovrn and Google AdSense Together

How Sovrn Publishers Are Using Sovrn and Google AdSense Together sovrn.com

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek into how two of our publishers, PTZtv and Fae’s Twist & Tango, are using Sovrn and AdSense together to maximize ad revenue. PTZtv PTZtv relied solely on AdSense for their programmatic advertising income. Over time […]

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The #1 Google AdSense Mistake

google adsense mistake sovrn.com

Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with display advertising. Adsense offers a user-friendly interface that makes online advertising accessible to everyone. But with millions of bloggers using Google Adsense, there is one mistake I see bloggers making time and time again when […]

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#asksovrn: What is Dynamic Allocation?

dynamic allocation #asksovrn sovrn.com

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it up. Without further ado… Dynamic allocation is a feature available in DoubleClick for Publishers designed to maximize the monetization of DFP inventory. It does this by enabling Google Ad Exchange to compete for impressions on […]

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