Ad-Serving Options for Higher Revenue

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It’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, as the industry sees advancements in technologies for publishers, the tedious process of ad-stack optimization may not be necessary in order to maximize revenue. First, let’s set the stage by taking a look at how […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

My Ad Tags Are Live – Why Am I Not Making Any Money? sovrn.com

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]

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The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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The #1 Google AdSense Mistake

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Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with display advertising. Adsense offers a user-friendly interface that makes online advertising accessible to everyone. But with millions of bloggers using Google Adsense, there is one mistake I see bloggers making time and time again when […]

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5 Steps Towards Making a Profit With Display Advertising

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When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There are a lot of moving pieces and ever-changing variables circling behind the curtain. However, there are several action items publishers can take to ensure positive ROI with their display advertising efforts. Here are five steps we […]

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