How to Block Unwanted Creatives

Last Updated January 10, 2019

When it comes to optimizing your ad inventory, Sovrn has a few ways for publishers to make their ads their own.

We can add attributes, categories, and specific URL blocks to any Sovrn account. Read more about each of these types of blocks below.

Attribute Blocks

Attributes are blocks that can be added to prevent certain types of ads. These attributes will prevent ads such as In Banner Video, Text-only ads, or Survey ads from serving on your page.

Here is a list of attributes that we use:

  • Audio Ad (User Initiated)
  • Expandable (Automatic)
  • Expandable (User Initiated – Click)
  • Expandable (User Initiated – Rollover)
  • Surveys
  • Text Only
  • User Interactive (e.g., Embedded Games)
  • Has audio on/off button
  • Ad can be skipped (e.g., skip button on preroll video)

*Please note that all Audio Autoplay, Pop-Overs, Pop-Unders, Pop-up on Exit, Provocative or Suggestive ads, and Windows Alert style ads are already blocked in all accounts and cannot be reactivated.*

Category Block

We can add specific subject blocks to your account using IAS categories. This means that you can block all Health related ads, or you can be more specific and block all Weight Loss ads.

Here is a list of all of the different IAS categories that we use:

Arts & Entertainment
  • Block All Arts & Entertainment (IAB1) Categories
  • Books & Literature (IAB1-1)
  • Celebrity Fan/Gossip (IAB1-2)
  • Fine Art (IAB1-3)
  • Humor (IAB1-4)
  • Movies (IAB1-5)
  • Music (IAB1-6)
  • Television (IAB1-7)
Automotive
  • Block All Automotive (IAB2) Categories
  • Auto Parts (IAB2-1)
  • Auto Repair (IAB2-2)
  • Buying/Selling Cars (IAB2-3)
  • Car Culture (IAB2-4)
  • Certified Pre-Owned (IAB2-5)
  • Convertible (IAB2-6)
  • Coupe (IAB2-7)
  • Crossover (IAB2-8)
  • Diesel (IAB2-9)
  • Electric Vehicle (IAB2-10)
  • Hatchback (IAB2-11)
  • Hybrid (IAB2-12)
  • Luxury (IAB2-13)
  • MiniVan (IAB2-14)
  • Mororcycles (IAB2-15)
  • Off-Road Vehicles (IAB2-16)
  • Performance Vehicles (IAB2-17)
  • Pickup (IAB2-18)
  • Road-Side Assistance (IAB2-19)
  • Sedan (IAB2-20)
  • Trucks & Accessories (IAB2-21)
  • Vintage Cars (IAB2-22)
  • Wagon (IAB2-23)
Business
  • Block All Business (IAB3) Categories
  • Advertising (IAB3-1)
  • Agriculture (IAB3-2)
  • Biotech/Biomedical (IAB3-3)
  • Business Software (IAB3-4)
  • Construction (IAB3-5)
  • Forestry (IAB3-6)
  • Government (IAB3-7)
  • Green Solutions (IAB3-8)
  • Human Resources (IAB3-9)
  • Logistics (IAB3-10)
  • Marketing (IAB3-11)
  • Metals (IAB3-12)
Careers
  • Block All Careers (IAB4) Categories
  • Career Planning (IAB4-1)
  • College (IAB4-2)
  • Financial Aid (IAB4-3)
  • Job Fairs (IAB4-4)
  • Job Search (IAB4-5)
  • Resume Writing/Advice (IAB4-6)
  • Nursing (IAB4-7)
  • Scholarships (IAB4-8)
  • Telecommuting (IAB4-9)
  • U.S. Military (IAB4-10)
  • Career Advice (IAB4-11)
Education
  • Block All Education (IAB5) Categories
  • 7-12 Education (IAB5-1)
  • Adult Education (IAB5-2)
  • Art History (IAB5-3)
  • Colledge Administration (IAB5-4)
  • College Life (IAB5-5)
  • Distance Learning (IAB5-6)
  • English as a 2nd Language (IAB5-7)
  • Language Learning (IAB5-8)
  • Graduate School (IAB5-9)
  • Homeschooling (IAB5-10)
  • Homework/Study Tips (IAB5-11)
  • K-6 Educators (IAB5-12)
  • Private School (IAB5-13)
  • Special Education (IAB5-14)
  • Studying Business (IAB5-15)
Family & Parenting
  • Block All Family & Parenting (IAB6) Categories
  • Adoption (IAB6-1)
  • Babies & Toddlers (IAB6-2)
  • Daycare/Pre School (IAB6-3)
  • Family Internet (IAB6-4)
  • Parenting – K-6 Kids (IAB6-5)
  • Parenting teens (IAB6-6)
  • Pregnancy (IAB6-7)
  • Special Needs Kids (IAB6-8)
  • Eldercare (IAB6-9)
Health & Fitness
  • Block All Health & Fitness (IAB7) Categories
  • Exercise (IAB7-1)
  • A.D.D. (IAB7-2)
  • AIDS/HIV (IAB7-3)
  • Allergies (IAB7-4)
  • Alternative Medicine (IAB7-5)
  • Arthritis (IAB7-6)
  • Asthma (IAB7-7)
  • Autism/PDD (IAB7-8)
  • Bipolar Disorder (IAB7-9)
  • Brain Tumor (IAB7-10)
  • Cancer (IAB7-11)
  • Cholesterol (IAB7-12)
  • Chronic Fatigue Syndrome (IAB7-13)
  • Chronic Pain (IAB7-14)
  • Cold & Flu (IAB7-15)
  • Deafness (IAB7-16)
  • Dental Care (IAB7-17)
  • Depression (IAB7-18)
  • Dermatology (IAB7-19)
  • Diabetes (IAB7-20)
  • Epilepsy (IAB7-21)
  • GERD/Acid Reflux (IAB7-22)
  • Headaches/Migraines (IAB7-23)
  • Heart Disease (IAB7-24)
  • Herbs for Health (IAB7-25)
  • Holistic Healing (IAB7-26)
  • IBS/Crohn’s Disease (IAB7-27)
  • Incest/Abuse Support (IAB7-28)
  • Incontinence (IAB7-29)
  • Infertility (IAB7-30)
  • Men’s Health (IAB7-31)
  • Nutrition (IAB7-32)
  • Orthopedics (IAB7-33)
  • Panic/Anxiety Disorders (IAB7-34)
  • Pediatrics (IAB7-35)
  • Physical Therapy (IAB7-36)
  • Psychology/Psychiatry (IAB7-37)
  • Senor Health (IAB7-38)
  • Sexuality (IAB7-39)
  • Sleep Disorders (IAB7-40)
  • Smoking Cessation (IAB7-41)
  • Substance Abuse (IAB7-42)
  • Thyroid Disease (IAB7-43)
  • Weight Loss (IAB7-44)
  • Women’s Health (IAB7-45)
Food & Drink
  • Block All Food & Drink (IAB8) Categories
  • American Cuisine (IAB8-1)
  • Barbecues & Grilling (IAB8-2)
  • Cajun/Creole (IAB8-3)
  • Chinese Cuisine (IAB8-4)
  • Cocktails/Beer (IAB8-5)
  • Coffee/Tea (IAB8-6)
  • Cuisine-Specific (IAB8-7)
  • Desserts & Baking (IAB8-8)
  • Dining Out (IAB8-9)
  • Food Allergies (IAB8-10)
  • French Cuisine (IAB8-11)
  • Health/Lowfat Cooking (IAB8-12)
  • Italian Cuisine (IAB8-13)
  • Japanese Cuisine (IAB8-14)
  • Mexican Cuisine (IAB8-15)
  • Vegan (IAB8-16)
  • Vegetarian (IAB8-17)
  • Wine (IAB8-18)
Hobbies & Interests
  • Block All Hobbies & Interests (IAB9) Categories
  • Art/Technology (IAB9-1)
  • Arts & Crafts (IAB9-2)
  • Beadwork (IAB9-3)
  • Birdwatching (IAB9-4)
  • Board Games/Puzzles (IAB9-5)
  • Candle & Soap Making (IAB9-6)
  • Card Games (IAB9-7)
  • Chess (IAB9-8)
  • Cigars (IAB9-9)
  • Collecting (IAB9-10)
  • Comic Books (IAB9-11)
  • Drawing/Sketching (IAB9-12)
  • Freelance Writing (IAB9-13)
  • Genealogy (IAB9-14)
  • Getting Published (IAB9-15)
  • Guitar (IAB9-16)
  • Home Recording (IAB9-17)
  • Investors & Patents (IAB9-18)
  • Jewelry Making (IAB9-19)
  • Magic & Illusion (IAB9-20)
  • Needlework (IAB9-21)
  • Painting (IAB9-22)
  • Photography (IAB9-23)
  • Radio (IAB9-24)
  • Roleplaying Games (IAB9-25)
  • Sci-Fi & Fantasy (IAB9-26)
  • Scrapbooking (IAB9-27)
  • Screenwriting (IAB9-28)
  • Stamps & Coins (IAB9-29)
  • Video & Computer Games (IAB9-30)
  • Woodworking (IAB9-31)
Home & Garden
  • Block All Home & Garden (IAB10) Categories
  • Appliances (IAB10-1)
  • Entertaining (IAB10-2)
  • Environmental Safety (IAB10-3)
  • Gardening (IAB10-4)
  • Home Repair (IAB10-5)
  • Home Theater (IAB10-6)
  • Interior Decorating (IAB10-7)
  • Landscaping (IAB10-8)
  • Remodeling & Construction (IAB10-9)
Law, Government, & Politics
  • Block All Law, Gov’t & Politics (IAB11) Categories
  • Immigration (IAB11-1)
  • Legal Issues (IAB11-2)
  • U.S. Government Resources (IAB11-3)
  • Politics (IAB11-4)
  • Commentary (IAB11-5)
News
  • Block All News (IAB12) Categories
  • International News (IAB12-1)
  • National News (IAB12-2)
  • Local News (IAB12-3)
Personal Finance
  • Block All Personal Finance (IAB13) Categories
  • Beginning Investing (IAB13-1)
  • Credit/Debt & Loans (IAB13-2)
  • Financial News (IAB13-3)
  • Financial Planning (IAB13-4)
  • Hedge Fund (IAB13-5)
  • Insurance (IAB13-6)
  • Investing (IAB13-7)
  • Mutual Funds (IAB13-8)
  • Options (IAB13-9)
  • Retirement Planning (IAB13-10)
  • Stocks (IAB13-11)
  • Tax Planning (IAB13-12)
Society
  • Block All Society (IAB14) Categories
  • Dating (IAB14-1)
  • Divorce Support (IAB14-2)
  • Gay Life (IAB14-3)
  • Marriage (IAB14-4)
  • Senior Living (IAB14-5)
  • Teens (IAB14-6)
  • Weddings (IAB14-7)
  • Ethnic Specific (IAB14-8)
Science
  • Block All Science (IAB15) Categories
  • Astrology (IAB15-1)
  • Biology (IAB15-2)
  • Chemistry (IAB15-3)
  • Geology (IAB15-4)
  • Paranormal Phenomena (IAB15-5)
  • Physics (IAB15-6)
  • Space/Astronomy (IAB15-7)
  • Geography (IAB15-8)
  • Botany (IAB15-9)
  • Weather (IAB15-10)
Pets
  • Block All Pets (IAB16) Categories
  • Aquariums (IAB16-1)
  • Birds (IAB16-2)
  • Cats (IAB16-3)
  • Dogs (IAB16-4)
  • Large Animals (IAB16-5)
  • Reptiles (IAB16-6)
  • Veterinary Medicine (IAB16-7)
Sports
  • Block All Sports (IAB17) Categories
  • Auto Racing (IAB17-1)
  • Baseball (IAB17-2)
  • Bicycling (IAB17-3)
  • Bodybuilding (IAB17-4)
  • Boxing (IAB17-5)
  • Canoeing/Kayaking (IAB17-6)
  • Cheerleading (IAB17-7)
  • Climbing (IAB17-8)
  • Cricket (IAB17-9)
  • Figure Skating (IAB17-10)
  • Fly Fishing (IAB17-11)
  • Football (IAB17-12)
  • Freshwater Fishing (IAB17-13)
  • Game & Fish (IAB17-14)
  • Golf (IAB17-15)
  • Horse Racing (IAB17-16)
  • Horses (IAB17-17)
  • Hunting/Shooting (IAB17-18)
  • Inline Skating (IAB17-19)
  • Martial Arts (IAB17-20)
  • Mountain Biking (IAB17-21)
  • NASCAR Racing (IAB17-22)
  • Olympics (IAB17-23)
  • Paintball (IAB17-24)
  • Paintball (IAB17-24)
  • Pro Basketball (IAB17-26)
  • Pro Ice Hockey (IAB17-27)
  • Rodeo (IAB17-28)
  • Rugby (IAB17-29)
  • Running/Jogging (IAB17-30)
  • Sailing (IAB17-31)
  • Saltwater Fishing (IAB17-32)
  • Scuba Diving (IAB17-33)
  • Skateboarding (IAB17-34)
  • Skiing (IAB17-35)
  • Snowboarding (IAB17-36)
  • Surfing/Bodyboarding (IAB17-37)
  • Swimming (IAB17-38)
  • Table Tennis/Ping-Pong (IAB17-39)
  • Tennis (IAB17-40)
  • Volleyball (IAB17-41)
  • Walking (IAB17-42)
  • Waterski/Wakeboard (IAB17-43)
  • World Soccer (IAB17-44)
Style & Fashion
  • Block All Style & Fashion (IAB18) Categories
  • Beauty (IAB18-1)
  • Body Art (IAB18-2)
  • Fashion (IAB18-3)
  • Jewelry (IAB18-4)
  • Clothing (IAB18-5)
  • Accessories (IAB18-6)
Technology & Computing
  • Block All Technology & Computing (IAB19) Categories
  • 3-D Graphics (IAB19-1)
  • Animation (IAB19-2)
  • Antivirus Software (IAB19-3)
  • C/C++ (IAB19-4)
  • Cameras & Camcorders (IAB19-5)
  • Cell Phones (IAB19-6)
  • Computer Certification (IAB19-7)
  • Computer Networking (IAB19-8)
  • Computer Peripherals (IAB19-9)
  • Computer Reviews (IAB19-10)
  • Data Centers (IAB19-11)
  • Databases (IAB19-12)
  • Desktop Publishing (IAB19-13)
  • Desktop Video (IAB19-14)
  • Email (IAB19-15)
  • Graphics Software (IAB19-16)
  • Home Video/DVD (IAB19-17)
  • Internet Technology (IAB19-18)
  • Java (IAB19-19)
  • JavaScript (IAB19-20)
  • Mac Support (IAB19-21)
  • MP3/MIDI (IAB19-22)
  • Net Conferencing (IAB19-23)
  • Net for Beginners (IAB19-24)
  • Network Security (IAB19-25)
  • Palmtops/PDAs (IAB19-26)
  • PC Support (IAB19-27)
  • Portable (IAB19-28)
  • Entertainment (IAB19-29)
  • Shareware/Freeware (IAB19-30)
  • Unix (IAB19-31)
  • Visual Basic (IAB19-32)
  • Web Clip Art (IAB19-33)
  • Web Design/HTML (IAB19-34)
  • Web Search (IAB19-35)
  • Windows (IAB19-36)
Travel
  • Block All Travel (IAB20) Categories
  • Adventure Travel (IAB20-1)
  • Africa (IAB20-2)
  • Air Travel (IAB20-3)
  • Australia & New Zealand (IAB20-4)
  • Bed & Breakfasts (IAB20-5)
  • Budget Travel (IAB20-6)
  • Business Travel (IAB20-7)
  • By US Locale (IAB20-8)
  • Camping (IAB20-9)
  • Canada (IAB20-10)
  • Caribbean (IAB20-11)
  • Cruises (IAB20-12)
  • Eastern Europe (IAB20-13)
  • Europe (IAB20-14)
  • France (IAB20-15)
  • Greece (IAB20-16)
  • Honeymoons/Getaways (IAB20-17)
  • Hotels (IAB20-18)
  • Italy (IAB20-19)
  • Japan (IAB20-20)
  • Mexico & Central America (IAB20-21)
  • National Parks (IAB20-22)
  • South America (IAB20-23)
  • Spas (IAB20-24)
  • Theme Parks (IAB20-25)
  • Traveling with Kids (IAB20-26)
  • United Kingdom (IAB20-27)
Real Estate
  • Block All Real Estate (IAB21) Categories
  • Apartments (IAB21-1)
  • Architects (IAB21-2)
  • Buying/Selling Homes (IAB21-3)
Shopping
  • Block All Shopping (IAB22) Categories
  • Contests & Freebies (IAB22-1)
  • Couponing (IAB22-2)
  • Comparison (IAB22-3)
  • Engines (IAB22-4)
Religion & Spirituality
  • Block All Religion & Spirituality (IAB23) Categories
  • Alternative Religions (IAB23-1)
  • Atheism/Agnosticism (IAB23-2)
  • Buddhism (IAB23-3)
  • Catholicism (IAB23-4)
  • Christianity (IAB23-5)
  • Hinduism (IAB23-6)
  • Islam (IAB23-7)
  • Judaism (IAB23-8)
  • Latter-Day Saints (IAB23-9)
  • Pagan/Wiccan (IAB23-10)
Uncategorized
  • Block All Uncategorized (IAB24) Categories
Specific URL Blocks

We can also add specific URLs to your account. We can block entire domains and all pages on them, or we can block a subdomain.

For example: if you don’t want ads from nike.com to serve on your site, simply provide us with that specific URL and we can add that URL to your account. You would no longer see ads from nike.com.

Network Load Limit

If you are having latency issues with your Sovrn ads, we can toggle network load limit on your account. Adding this functionality will limit the file size on initial load of the page.

If you are concerned about a large file size causing slow load times on your page you may want to consider this option. Please keep in mind that adding this functionality may have a negative effect on your Sovrn ad revenue.

Sensitive Publisher

Enabling Sensitive Publisher will ensure that only scanned and approved creatives are shown in your account. If you choose this functionality all unknown ad creatives from our RTB auction will be dropped.

This will greatly decrease the chances of receiving any type of malicious ads serving on your site. Please keep in mind that adding this functionality may have an adverse effect on your sovrn ad revenue.

If you would like to add any of the aforementioned blocks to your Sovrn account, please reach out to Sovrn Support, and we’ll be happy to implement them!

Happy Publishing!

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