We created a team of ad operations experts to better help our publishers. There’s a lot of confusion out there in the ad tech industry, and while we can’t get rid of it, we can help our publishers navigate through the complexities, technical setups, and more through Sovrn Services.
Check out some of our most frequently asked questions, and find out if you’re a good candidate for Sovrn Services below.
What exactly is Sovrn Services?
Sovrn Services has developed a full suite of managed ad ops and optimization services to help you grow your business. We are a team of ad tech experts who can help you manage your ad stack and increase your yield so you can focus on growing your audience and generating engaging content.
We’re always trying to free up our publishers so they can do more of what they love, and Sovrn Services is no different.
How much do I need to make a month to qualify?
The ideal partner makes $5,000 – $7,000 or more per month in combined revenue from Sovrn and other partners. With that said, you may still qualify if your monthly revenue is lower than this.
Email us at firstname.lastname@example.org to learn more.
What kind of site is best suited for services?
It doesn’t matter what topic your site covers. The most successful sites have engaged viewers, frequently updated content, high IAS content scores, and follow industry standards for ad placement and content. Put simply, medium to large publishers that care about their site and their site’s audience are good fits for Sovrn Services.
What kind of information would you need from us to work together?
We will need access to whatever ad serving platforms that you’re using, as well as a detailed understanding of how your ads are setup. A core component of our services offering is daily management and optimization of your ad stack. Please be prepared to give us access to all of your ad serving and analytics platforms, including DFP (or other ad servers), Google Analytics, and partner dashboards.
Remember, the more context that we have about your ads and your digital advertising strategy, the better prepared we will be to help.
What can I expect during the set up of our partnership?
We will begin looking over and optimizing your ad stack as soon as possible. You should be prepared to communicate with us daily during the first few weeks as we get up to speed. During this time you can expect some short-term revenue fluctuations as we implement new partners and products, and organize your existing ad stack.
What if I just need help with setting up and managing my DFP?
That’s not a problem! We also offer hourly consulting, training, and setup services within DFP that can be customized to match your needs.