How to Apply Exclusions to //Signal

Last Updated June 10, 2019

With //Signal, you can exclude or include certain parameters to further optimize your ad stack.

There are two types of exclusions you can apply with the //Signal reload.

1. Exclude what is reloaded

Via the Ad Manager API, we are able to detect which Line Item Type, Order ID, or Placement ID has served. We can therefore apply exclusions to what is reloaded based on these fields. This can be done in //Meridian or by reaching out to publishersupport@sovrn.com.

For example, if you would not like Sponsorship demand to be reloaded, you can apply the exclusion in the UI as seen in the screenshots below:

2. Exclude what demand is involved in the auction for the new impression after reload

If you would like to exclude certain demand from serving with new impression after the reload has happened, you can add a key-value (‘sovrn-reload’ ‘is not true’) to the Line Item settings within Ad Manager.

Alternatively, if you would rather choose to include certain line items after the reload, you can enable the option to “Use New Ad Units after reload”.

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When //Connect is implemented on your site, it will identify all the ad units that are eligible for //Signal reload, and create corresponding ad units within your Ad Manager account.

You have a couple other options with this feature.

1) Hierarchy Level

If you do not use ad unit sub-levels within your Ad Manager account, choose Level One as the Hierarchy Level.

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If you utilize Ad Manager ad unit sub-levels, you can choose at which level the new ad unit is created on. This can either be the same level as the ad units on your site, or can be on a ‘parent’ level to help manage and target your line items. If used for any ad units on a level below the chosen level, the new ‘parent’ ad unit will serve after the first reload.

2) Place default Order IDs to target

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To ensure that line items are targeted to the new ad units when they are served after the initial reload, we request that you enter an Order ID here so that we can automatically target the line items within that Order ID to the new “sovrn_signal” placement created.

We recommend including Order IDs that contain many line items (e.g. your Header Bidding set up) here, so that the targeting can be done programmatically instead of manually.  

To enable //Connect to create these new ad units and apply the line item targeting etc. we will need additional API access permissions. See the image below:

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Don’t forget that you can reach out to our support team for help getting your key values setup properly. Click here to reach out to Sovrn Publisher Support.

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