How Should Publishers Assess the Value of Demand Partners?

As digital publishers keep striving to save time and make money, they are taking a closer look at the value their ad-technology partners bring to the table. A recent AdExchanger article offered a detailed view covering the publishers’ quest for partners that drive both yield and engagement, as well as the trend for slimming down […]

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Our Commitment to Independent Publishers

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It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, Content Distribution and AdBlocking are each important challenges that require focus. This focus is particularly acute amongst midsized and smaller professional publishers due to their limited resources. These creators need and want to spend their […]

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The Past, Present, and Future of Header Bidding

header bidding grows up

In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header bidding became a nearly ubiquitous term. What began as a word of mouth technical adaptation between savvy publishers blossomed into a significant slice of the programmatic ad business. The presence of header bidding forced Google […]

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