Ad-Serving Options for Higher Revenue

ad serving options for higher revenue sovrn.com

It’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, as the industry sees advancements in technologies for publishers, the tedious process of ad-stack optimization may not be necessary in order to maximize revenue. First, let’s set the stage by taking a look at how […]

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Infographic: Is Your Site Ready for Header Bidding?

header bidding infographic sovrn.com

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible to a select group of websites. Header bidding integrations required custom development, and therefore only sites who had their own technical resources – or the cash to outsource development – could move forward with header […]

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What is Header Bidding?

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The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you. What is header bidding? […]

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