Introducing Sovrn Commerce

sovrn acquires viglink

Stories stoke our interests and intentions. Interests and intentions result in commerce. Publishers are at the core of the modern consumer journey. The content they create drives billions of dollars in purchasing behavior annually, and generates the majority of consumer interest and intention. Stories, anecdotes, reviews, and references from trusted sources both off and online […]

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5 Steps Towards Making a Profit With Display Advertising

sovrn.com

When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There are a lot of moving pieces and ever-changing variables circling behind the curtain. However, there are several action items publishers can take to ensure positive ROI with their display advertising efforts. Here are five steps we […]

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3 Strategies for Getting Started With Monetization

Getting Started with Monetization sovrn.com

This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers that publishers large and small face when growing their influence. There is a plethora of monetization tactics, tools and services to choose from, and often this overload of options is intimidating enough to scare publishers […]

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