How Our Publishers Are Using Sovrn and Google AdSense Together

How Sovrn Publishers Are Using Sovrn and Google AdSense Together sovrn.com

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek into how two of our publishers, PTZtv and Fae’s Twist & Tango, are using Sovrn and AdSense together to maximize ad revenue. PTZtv PTZtv relied solely on AdSense for their programmatic advertising income. Over time […]

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Did You Know? 5 Crazy Facts About Viewability Ad Recall

Our friends at Integral Ad Science, in partnership with Cadreon and IPG Media Lab, recently conducted a report on viewability that is shaking up the way ad tech industry folks think about benchmarking viewability and its effects on consumer ad recall. The generally accepted — though sometimes contested — viewability standards for advertisements as provided […]

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