5 Ways for Publishers to Get Retargeting Right

retargeting-tips-publishers-sovrn.com

As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your site—is often misunderstood and misused. At first, the misconceptions are usually positive. Unlike content or social media marketing, where initial results can be underwhelming, the early results from site retargeting often look quite incredible and […]

Read More…