My Website Was Cloned! What Should I Do?

Recently, Sovrn discovered that a website owned and operated by one of our publishers had been cloned. The cloned site exactly mirrored the legitimate site’s layout and design, but it had porn-related links, images, and content. To our knowledge, nothing like this had previously happened to a publisher in our network, so we took quick […]

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Tips for Formatting the Perfect Blog Post

tips for formatting the perfect blog post sovrn.com

I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are not as convinced. I’d venture to say that it may not be the actual content itself that’s not captivating and engaging your audience, but rather the lack of a skimmable, easy-to-digest format of your posts. […]

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Header Bidding Tips: Setting up Header Bidding in DFP

header-bidding-dfp-setup-help-sovrn.com

The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings you create in DFP can be duplicated in mass, saving you tons of time, it is crucial to make sure everything is up to spec from the very start. Header Bidding DFP Setup: Planning Which […]

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What's the Difference Between Asynchronous and Synchronous Ad Tags?

asynchronous vs synchronous ad tags-sovrn.com

If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely come across the terms “asynchronous” and “synchronous” ad tags in reference to display, mobile and video advertising. Understanding how webpages load To explain the difference between asynchronous vs synchronous ad tags, let me first talk […]

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How to Find and Report Bad Ads

bad-ads-sovrn.com

At Sovrn we strive to provide clean, high-quality ads to our publishers. However, occasionally bad ads do slip through and have to be removed. If you encounter an unwanted ad on your website, report it to your account manager by taking a screenshot of the ad code and creative. Here’s how to do so: Hover your mouse […]

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Under the Hood: A Look at Sortable's Header Bidding Set Up

Scaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, and stop worry about ads. As the team took on more sites and more impressions, it became overwhelming to limit lost impressions and discrepancies through updating line items, price floors and passbacks. As Daniel Jantzi, […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Want to Maximize CPMs? Here are five pro tips to earn more this holiday season.

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to develop an advertising strategy before the holidays hit. Based on CPM trends to-date in 2015, we’re estimating a 19% increase in holiday CPM’s from last year, as well as a daily average CPM increase of […]

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5 Things You Need to Know About Choosing a Great Domain Name

choosing a great domain name sovrn.com

Five things you need to know about choosing a great domain name If you’re getting ready to launch a new website, you’ll make one of your most important decisions straight off the bat: choosing a domain name. Your domain, or your website’s URL, is the foundation of your site and will shape the remainder of […]

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Is Your Site Optimized for Mobile?

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on mobile phones and tablets? While mobile users can access your site, if it is not optimized for mobile usage, your readers may not have an enjoyable experience which may keep them from returning to your […]

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