The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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Video: Header Bidding Explained in 14 Minutes

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If someone asked you to explain header bidding in a few sentences, could you do it? While the concept of how header bidding works is rather straightforward the mechanics of how it all goes down is pretty tricky. In short, header bidding implementations request bids from all advertising demand partners simultaneously instead of sequentially. By […]

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