Infographic: Is Your Site Ready for Header Bidding?

header bidding infographic sovrn.com

When header bidding was new to the advertising scene one short year ago, the new innovation was really only accessible to a select group of websites. Header bidding integrations required custom development, and therefore only sites who had their own technical resources – or the cash to outsource development – could move forward with header […]

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Under the Hood: SpanishDict.com and Their Header Bidding Journey

header bidding case study spanishdict sovrn.com

Waterfall Optimization Headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their revenue. As demand partners were added to their stack, it became apparent the winning bid wasn’t always the highest bid. To optimize revenue, Ahmed dedicated more time adjusting price floors and dove […]

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