Sovrn Wins ‘Best Overall Technology for Programmatic Trading’

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google DoubleClick and many more. Sovrn’s Viewable Engagement Time (//Signal) led the pack with our unique technology, which enables publishers to sell ad inventory […]

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Viewability & Engagement: Keys to Future Revenue

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new concept for advertisers and publishers alike. By combining viewability and engagement, publishers are able to unlock the full revenue potential of their sites. We achieve this with our viewability tools, powered by //Signal technology. These […]

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Ad-Serving Options for Higher Revenue

ad serving options for higher revenue sovrn.com

It’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, as the industry sees advancements in technologies for publishers, the tedious process of ad-stack optimization may not be necessary in order to maximize revenue. First, let’s set the stage by taking a look at how […]

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Adding //Signal as an Ad Serving Option

Adding //Signal as an Ad Serving Option sovrn.com

Does this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who was on a page for 10 seconds and a reader that was on a page for 2 minutes, I knew we could do better.” – Jan Van Der Crabben, Ancient History Encyclopedia If you’re looking […]

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See the New //Signal Advertising Technology

onscroll advertising technology sovrn.com

Calling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to miss this, trust me. What is //Signal? //Signal is a new, 100% additive advertising technology that allows publishers to sell more inventory on existing placements without impacting user experience. How do we do it? It […]

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//Signal FAQs

Top FAQs What is //Signal? //Signal is a product that allows you harness the power of your engaged readers through collecting valuable engagement and viewability metrics. What products are available that take advantage of this technology? We have 2 great options to empower you to monetize your readers: Option 1 (Whitespace monetization) Take advantage of […]

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Ancient History Encyclopedia Grows Revenue by 26% with //Signal

viewable engaged time sovrn.com

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the most complete, freely accessible and reliable history resource in the world. In November 2016, Jan Van Der Crabben, CEO of Ancient History Encyclopedia partnered with Sovrn and their //Signal product. While he was using a […]

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Getting Started with Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served impressions towards viewable-based transactions is poised to change the entire online advertising landscape. We’re here to teach you the ins and outs of viewability, why it’s important and how to get started. Understanding Viewability Viewability is […]

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Viewability Top of Mind as Sovrn Acquires //Signal

Viewability sovrn.com

Today we announced the acquisition of //Signal, a viewability ad solution provider based in the UK. //Signal creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a user usually scrolls to the bottom of the page, //Signal will serve a below-the-fold placement. That increases overall ad inventory by 7% to 15%. Adexchanger wrote, […]

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