Measurement: Understanding Viewable Engaged Time

Viewability is a red hot topic in the ad tech space right now. But why now? Well, there are multiple market forces in ad tech that have created a need for industry-wide adoption of viewability and standard viewability metrics: Ad buying –  More and more ad sales are being transacted programmatically rather than via direct […]

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SEO Tips: 3 Keyword Research Strategies You Can Actually Profit From

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Trying to make more money from your blog ads by boosting traffic on your site? It’s crucial to an SEO strategy that works. Perhaps the most recommended and least specific SEO improvement tactic of all time is “do keyword research.” Okay, I’m on board with that. But how in tarnation do you actually do keyword research!? […]

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