Sovrn Registered in IAB UK Gold Standard Initiative

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In an effort to raise standards in digital advertising and address key issues facing the industry, the Internet Advertising Bureau (IAB) UK has launched the IAB Gold Standard initiative. The initiative is designed to address such issues as ad fraud, brand safety and the overall digital advertising experience, with the result being Gold Standard certification […]

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//Signal FAQs

Top FAQs What is //Signal? //Signal is a product that allows you harness the power of your engaged readers through collecting valuable engagement and viewability metrics. What products are available that take advantage of this technology? We have 2 great options to empower you to monetize your readers: Option 1 (Whitespace monetization) Take advantage of […]

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Getting Started with Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served impressions towards viewable-based transactions is poised to change the entire online advertising landscape. We’re here to teach you the ins and outs of viewability, why it’s important and how to get started. Understanding Viewability Viewability is […]

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