What the €50M Google GDPR Fine Means for You

On Monday, January 21st, the CNIL, France’s data privacy regulatory body, fined Google €50 million for “lack of transparency, inadequate information and lack of valid consent regarding ads personalisation.” Importantly, per the BBC, the CNIL said that Google had “failed to obtain a valid legal basis to process user data,” and that “the option to […]

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The Past, Present, and Future of Header Bidding

header bidding grows up

In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header bidding became a nearly ubiquitous term. What began as a word of mouth technical adaptation between savvy publishers blossomed into a significant slice of the programmatic ad business. The presence of header bidding forced Google […]

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How Our Publishers Are Using Sovrn and Google AdSense Together

How Sovrn Publishers Are Using Sovrn and Google AdSense Together sovrn.com

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek into how two of our publishers, PTZtv and Fae’s Twist & Tango, are using Sovrn and AdSense together to maximize ad revenue. PTZtv PTZtv relied solely on AdSense for their programmatic advertising income. Over time […]

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The #1 Google AdSense Mistake

google adsense mistake sovrn.com

Google Adsense is a wonderful tool for bloggers of all sizes who want to make money from their websites with display advertising. Adsense offers a user-friendly interface that makes online advertising accessible to everyone. But with millions of bloggers using Google Adsense, there is one mistake I see bloggers making time and time again when […]

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