Gavin Dunaway Talks Header Bidding

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We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It was an amazing Q&A session with community members on a wide range of topics. Of the many topics covered, header bidding was by far the most popular. So, we’ve compiled a list of all the […]

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The Absolute Beginner’s Guide to Google DFP

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Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of […]

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What Is an Ad Server?

What is an ad server? sovrn.com

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads on your site can be a daunting endeavor. Therefore it’s important to understand the different terms that come along with display advertising. Today we’re going to talk a little bit about ad servers. What Is […]

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6 Common DFP Pitfalls to Watch Out For

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

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Header Bidding Tips: Setting up Header Bidding in DFP

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The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings you create in DFP can be duplicated in mass, saving you tons of time, it is crucial to make sure everything is up to spec from the very start. Header Bidding DFP Setup: Planning Which […]

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Header Bidding Explained: Terms to Know

Today we are going break down all of the different elements of a header bidding implementation, from the header bidding wrapper to DFP line items, to help you better understand the mechanics of how header bidding works. A quick technical overview of header bidding Before we jump into the specific elements involved in a header […]

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#asksovrn: What is Dynamic Allocation?

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We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it up. Without further ado… Dynamic allocation is a feature available in DoubleClick for Publishers designed to maximize the monetization of DFP inventory. It does this by enabling Google Ad Exchange to compete for impressions on […]

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6 Ways to Make Money Blogging in 2016

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2016 is already half over (gasp!) but it’s not too late to make money blogging in 2016. Here are 6 proven tactics to increase your blog’s revenue by the year’s end. 1. Join an affiliate program Affiliate marketing is a great way to tap into passive income, a.k.a. money you make while you sleep. But despite the high potential […]

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