My Ad Tags Are Live – Why Am I Not Making Any Money?

My Ad Tags Are Live – Why Am I Not Making Any Money? sovrn.com

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Want to Maximize CPMs? Here are five pro tips to earn more this holiday season.

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to develop an advertising strategy before the holidays hit. Based on CPM trends to-date in 2015, we’re estimating a 19% increase in holiday CPM’s from last year, as well as a daily average CPM increase of […]

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#asksovrn Episode #2: What's the Average Difference in CPM for Above vs. Below the Fold Ads?

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Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below the fold ads?” #QOTD – How many above vs. below the fold zones do you have? Share below. For those just joining us, #asksovrn is a way for our publishers to ask us questions about ad […]

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What Is a Price Floor & How Should I Be Using Them?

Price Floor sovrn.com

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick price floor definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For […]

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5 Steps Towards Making a Profit With Display Advertising

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When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There are a lot of moving pieces and ever-changing variables circling behind the curtain. However, there are several action items publishers can take to ensure positive ROI with their display advertising efforts. Here are five steps we […]

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4 Key Performance Metrics for the Profitable Publisher

4 Key Performance Metrics for the Profitable Publisher sovrn.com

Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. As with any other business, there are two approaches publishers can take to grow their revenue: grow their current business and acquire new business. Or in this case, better engage current […]

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