Update from the Road: What Does Winning Look Like? [Part 2]

It’s been a little bit over a month since I started down the path to find out what makes a winning publisher. I’ve thrown out a few questions on the Sovrn Forum, had some discussions on LinkedIn, had various in-person discussions and have talked about it at Opsx in Washington DC and Ops in New […]

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What Does Winning Look Like to a Publisher?

I’m embarking on a journey. I’ve been in ad operations for over 20 years with 8 of them at AdMonsters and I’ve talked with people across the ecosystem regarding the most tactical of topics to the most strategic. But lately, my mind has been focused on what the end goal is for those of us […]

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Troubleshooting Bad Ads

troubleshooting bad ads sovrn.com

There is a lot that can go wrong for a website. One of the most pressing issues we deal with here is “bad ads.” A catchall term for redirects, malware, and other related problems, the seemingly humble bad ad can bring websites to their knees. We know this for two reasons. First, because we’re internet […]

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4 Blogging Best Practices Vital to Growth

Blogging Best Practices sovrn.com

Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience analytics, programmatic advertising solutions, and a robust publisher-facing reporting platform. You might think the sheer volume of publishers we work with might make us jaded to the quality of the content we help monetize. On […]

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