Dubious Practices: Multiple Bid Requests

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Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions and engage an audience. When done well, the rewards for publishers can be great. We believe publishers should get the highest value possible for the content they have created and the audience they have cultivated. […]

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Webinar Best Practices: 11 Tips for Hosting a Next-level Webinar

Webinars are a fantastic way to generate new leads, connect with your customers, and grow your business. However, webinars are not for the faint of heart. They take a lot of preparation, and because they’re live, can be stressful if technical problems occur. Here are eleven best practices for hosting a webinar that is informative, engaging, and […]

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5 Ways for Publishers to Get Retargeting Right

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As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your site—is often misunderstood and misused. At first, the misconceptions are usually positive. Unlike content or social media marketing, where initial results can be underwhelming, the early results from site retargeting often look quite incredible and […]

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What's the Difference Between Asynchronous and Synchronous Ad Tags?

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If you’re a blogger or professional publisher monetizing your site through some form of display advertising, you’ve more than likely come across the terms “asynchronous” and “synchronous” ad tags in reference to display, mobile and video advertising. Understanding how webpages load To explain the difference between asynchronous vs synchronous ad tags, let me first talk […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Techniques to Earn More Affiliate Income

1. Use Deep Linking You may be thinking, “What is deep-linking?” Simply put, deep-linking means directing the reader past the home page of a website to the product directly. This means the reader can purchase the product directly via the linked webpage, increasing the odds you’ll net an affiliate sale. 2. Integrate Display Ads and Links While many […]

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Calling All Professional Publishers: Here's Why Ad Blocking Needs to Be on Your Radar in 2016

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There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around online publishing lately, you’ve probably heard about ad blocking. In case you haven’t, here’s a brief intro as to what ad blocking actually is: ad blocking is a content filtering and ad blocking extension that allows […]

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The Number One Ad Blocking Mistake Publishers Are Making

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Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 the number of ad blocking users grew by a whopping 42%. For publishers large and small, ad revenue has taken a huge hit. PageFair estimates the loss of 2015 global revenue due to ad blocking […]

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Increasing Audience Engagement: Publisher Roundtable

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Professional Publishers Share Their Secrets:  How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop to organize the third annual Publisher Roundtable Report. We surveyed a wide array of content creators from niche bloggers just getting started to mid-size professional publishers looking for strategic ways to take their audience engagement […]

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6 Astounding Facts About Ad Blocking

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When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, it ignited a heated, global debate about the rights of online publishers. Some brushed off the emergence of these tools, others went as far as to proclaim ad blocking as tantamount to theft. With other […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

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It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

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What Facebook's Content Strategy Means for Publishers

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Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be a boon or bust for online publishers?  Let’s examine how publishers can use Facebook’s latest efforts to their advantage, and what they need to look out for. Recent articles by the New York Times and […]

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Infographic: Customer Journey Mapping Across Devices

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When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

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In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make Sovrn publishers successful in your exchange/network? This is one we hear a lot from Sovrn publishers. Conveniently […]

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List Growth and Conversion Optimization: Targeting the Brain

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Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts of the brain are stronger than people realize – as marketers, you want to appeal to those parts of the brain, since they drive decision making. If you want to drive activity from your audience, […]

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