#asksovrn: What is Dynamic Allocation?

dynamic allocation #asksovrn sovrn.com

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it up. Without further ado… Dynamic allocation is a feature available in DoubleClick for Publishers designed to maximize the monetization of DFP inventory. It does this by enabling Google Ad Exchange to compete for impressions on […]

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#asksovrn Episode #3: What Mobile Ad Sizes do Best?

What mobile ad sizes do best? sovrn.com

Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley and Maggie, two Sovrn Publisher Advocates, recommend using mobile ad size 300X250 since it performs the best on mobile since there is more advertiser demand for this unit. […]

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