Graphiq Increases Revenue by More than 40% with Header Bidding

header-bidding-case-study-sovrn.com

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in March 2015, and out of the gate we saw gains of around 30%. We’ve continued to see gains throughout the past year. We can confidently say our revenue has increased more than 40% since we started […]

Read More…

#asksovrn: What is Dynamic Allocation?

dynamic allocation #asksovrn sovrn.com

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it up. Without further ado… Dynamic allocation is a feature available in DoubleClick for Publishers designed to maximize the monetization of DFP inventory. It does this by enabling Google Ad Exchange to compete for impressions on […]

Read More…