Ads.txt – Why It’s Important to Both Sellers and Buyers

ads.txt faq

What’s the problem? With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently siphoning revenue from our industry, costing both publisher and brands dearly.  It is estimated that it could cost the ad business over $16 billion globally in 2017 out of a total $85 billion in spend. […]

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