Ad-Serving Options for Higher Revenue

ad serving options for higher revenue sovrn.com

It’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, as the industry sees advancements in technologies for publishers, the tedious process of ad-stack optimization may not be necessary in order to maximize revenue. First, let’s set the stage by taking a look at how […]

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What Is an Ad Server?

What is an ad server? sovrn.com

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads on your site can be a daunting endeavor. Therefore it’s important to understand the different terms that come along with display advertising. Today we’re going to talk a little bit about ad servers. What Is […]

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