Wading into the Blocked Web

Optimal has been acquired by Sovrn. Please read post from Sovrn’s CEO, Walter Knapp, for more information. Post from Walter Knapp, CEO of Sovrn Post from Rob Leathern, CEO/Founder of Optimal To learn more, please email us at adblocking@sovrn.com or join the discussion on our community forum. […]

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When Ad Blocking and Header Bidding Converge, We All Win

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A long time ago, I spent some time editing a small newspaper. I remember it like a scene from a movie; late nights at the printers with layout sheets, cutting and pasting blocks of text to fit the page, adding pictures, headlines, ads. Each of these assets was gathered in advance and ready to be […]

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Just Say No to Pop-Under Redirects

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We’ve all experienced them… you are scrolling through the home feed of a website when you find a post that interests you, so you click on the link to read more. Immediately another tab opens in your browser and you’ve been unwillingly directed to another site – one you never intended to visit. These troublesome […]

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The Number One Ad Blocking Mistake Publishers Are Making

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Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 the number of ad blocking users grew by a whopping 42%. For publishers large and small, ad revenue has taken a huge hit; PageFair estimates the loss of 2015 global revenue due to ad blocking will more than $21.8 billion. But the […]

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Tackling Ad Blocking: From The Publisher's Perspective

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Ad blocking is big news. If you’re still unaware of the size of the issue, check out our blog post 6 Astounding Facts About Ad Blocking. According to research, publishers will lose over $21.8B in revenue to ad blocking in 2015 and that’s expected to increase to $41.4B next year. That’s a large chunk of change […]

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6 Astounding Facts About Ad Blocking

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When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, it ignited a heated, global debate about the rights of online publishers. Some brushed off the emergence of these tools, others went as far as to proclaim ad blocking as tantamount to theft. With other […]

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