Sovrn has again been ranked as one of the safest ad networks in the business.
Pixalate released the November 2017 rankings for its Global Seller Trust Index, and Sovrn once again appears in the top 2 for the US.
The Global Seller Trust Index is an independent quality ranking for digital advertising. Ratings are based on an analysis of overall effectiveness assessing factors such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
Fraud detection is a consistent strong point for Sovrn, says Taylor Hamill, the company’s director of operations. So ranking high on this month’s Pixalate index is “a testament to how effective our work has been,” says Hamill. Fraud detection is a key part of Sovrn’s rigorous 25-step publisher approval process, which ensures strong quality and safety standards among our partners.
In addition to consistently ranking among the top sites on this Pixalate index, Sovrn is certified in all four Trustworthy Accountability Group (TAG) programs, and Sovrn UK has earned JICWEBS certification as well.
For the first time this month, Pixalate’s Global Seller Trust Index also includes ads.txt scoring. Sovrn’s ranking in this category is consistent with all the companies listed in the top 5.
A complete version of the Pixalate Global Seller Trust Index, including the methodology, is available for free download on the Pixalate website.